8 Creative Senior Living Marketing Ideas

Senior living marketing has seen a substantial growth due to the increase in assisted living homes and their reach. If you are an owner of an assisted or senior living home, you can check out the marketing ideas that can help you reach out the right people at the time they are looking out for such spaces.

With over 10000 baby boomers turning 65 everyday, it is your chance to market your assisted living home to a wider audience who are looking for assisted living themselves. Whether your retirement home is a standard kind or a luxury one, you must perform all the mentioned marketing activities for it to reach your audiences and cater to their requirements.

Why is Senior Living Marketing So Important?

Nowadays, at least 4 out of the 10 seniors use smartphones. Times have changed and now seniors themselves also look for an assisted living where they can rely on and live peacefully. This covers their medical as well as loneliness needs. While so many people research on this arena, it is important for senior living homes to market their services to the audiences on digital platforms.

8 Creative Senior Living Marketing Ideas

These creative senior living marketing ideas covers you through all the marketing efforts that will give you the best possible results to your senior living home. Let’s check them out one by one:

1. Identification of Target Audience

Identifying target audiences is the first step you take while you start your marketing journey. This gives you clarity as to who is the target audience, where you can find them and how you can reach them. Target audience identification creates a base for all your marketing efforts. So, who are your target audiences: Parents of businessman, People who have retired and are living alone, parents of the people who stay away from their homes, and such audiences.

2. Understanding Your Target Audiences Touch Points

Now that you know your target audiences, it is easier to understand their requirements and their touch points. This means, you must understand where will you be able to reach out to your target audiences and where they must be looking out for senior living. Generally, your senior living digital marketing efforts must be visible to them on search engines like Google, on social media and through website chatbots. All this can build their trust in your operations.

3. Create a Great Impression with Your Website

In digital space, your first impression is created by your website. Since your target audiences will spend a lot of time on your platform to check out more and more about your senior living facility, you must have a well-designed, comprehensive website. An informative, engaging and responsive website builds trust in the eyes of target audiences.

4. Incorporate SEO in Your Growth Strategy

Search engine optimization (SEO) is an organic technique through which you can get visibility and higher rank on search engines like Google. When you rank high on Google, you get more visitors to your website who may then turn to customers. At SEO Connect, we offer white hat SEO services where we create a complete senior living digital marketing strategy and implement in a fashion that it attracts more and more visitors and convert them into clients.

Also Read: How to Search for Keywords on a Website?

5. Optimize Your Website for Local SEO

When you opt for local SEO, you are targeting the marketing for senior living efforts to the audiences and families who are living around your geographical location. If someone searches for “senior living homes or retirement homes near me” around your location, they will find your website and reach out for more queries. When you get 1^st, 2^nd or 3^rd rank on Google or visibility of Google maps on your keyword, the trust and visibility is build tremendously.

6. Make Use of Social Media to Communicate Effectively

Social media reach has grown tremendously since a decade. Nowadays everyone is active on at least 1 social media platform. Showing off your place on social media is one of the classic senior living marketing ideas that will gain you more traction and footfall. Persistently creative as well as attractive posting and sometimes advertising on social media platforms gives a big time returns. Also, become a part of several communities on such platforms where you can communicate and market about your assisted living home.

7. Communicate Effectively by Providing Live Support and Using Chatbots

Communication is key for all your assisted living sales efforts. It is important for you to understand the requirements of your prospect and communicate how you will fulfil those requirements at your senior living. This can be done through several methods. One of the effective methods these days is communicating through chatbots on website. This live support helps your prospect solve all their queries and come to your assisted living space for a seamless experience.

8. Motivate Customers to Visit Your Retirement Home

The final and most important step of all your retirement home marketing efforts is to make your prospects visit your assisted living space and then convert them into customers. Without a physical visit, it is not possible for them to completely know about the place or make their decision.

For them to visit the physical location, you can offer them discounts, a free trial, or a customized offer or a free tour of the retirement home. All of it will bring them to your assisted living where the chances of conversion from prospect into customer is high.

How Can SEO Connect Help?

Finally, coming to an important question as to how SEO Connect can help you. We can perform all the above senior living marketing activities for your organization. We have an experience of over 6 years and that makes us more well-versed with what your target audiences will be looking forward to from the above efforts and we can optimally perform all of them for you. Along with this, we will prepare and provide a complete report of all the activities and their results on monthly basis for your clarity.

Also Read: Digital Marketing for Law Firms

Conclusion

When you perform all the above-mentioned marketing activities, you will be able to cater to 60-70% of people visiting your assisted living space for enquiries and registrations. You can generate more leads and sales once you start working on all the above activities. First be ready with your goal, then your target audience, then the entire marketing plan. Hope it helped. Check out more with SEO Connect.