Franchise digital marketing is a creative and innovative process. By 2024, India is going to touch around $100 Billion in franchise business. As per the research, the US employs over 8.43 million people in franchise industry. The entire world is seeing an upward trend in franchise related business and jobs which is eventually going to only grow soon.
So, what are you wanting for? Do you want to grow your franchise business to the next level? Are you looking for scaling your franchise business? Then here are some of the best franchise digital marketing strategies that will help you reach your goal effectively and efficiently.
What is Franchise Digital Marketing?
It encompasses all the digital marketing efforts that a franchise can take up to grow and scale their business. Franchise marketing covers all the digital footprints that an organization must have to survive in long-run and grow exponentially including website, SEO, digital ads, social media presence and more.
Also Read: Reasons Why SEO Audit is Important for Every Website
Franchise Digital Marketing Strategies
Digital marketing franchise business can be helpful in building brand awareness, trust and value. It helps develop a long-term relationship with the views and customers. Let’s delve into the strategies that have worked for several businesses and will definitely work for your business too.
1. Understand What Prospects Expect from Franchise
To market any business, you must first understand your audiences, their requirements, and their expectation from your products. When you get to know your target audiences, you can then tailor the entire franchise digital marketing strategy as per their needs. This way, you can enhance your reach and generate more sales as the prospect is looking for the exact same thing that you are marketing.
How to do so? You can reach out to your future audiences through asking questions in focus groups, check out with the current franchisees and their customers about their feedback and thoughts.
2. Have a Well-Designed Website
Your website is your storefront digitally. The way that a physical store is necessary (for most businesses), a website i.e., a digital storefront is necessary for reaching prospects through digital platforms. A well-designed website with structured content, wholistic infographics and informativeness makes your franchise marketing strategy stronger and reliable. It should accurately reflect what is your brand about and the quality it delivers.
3. Local SEO Strategy
With local SEO, your website ranks higher on online searches where the locals can find you easily and quickly. Since a franchise business is operational in several locations, working on local SEO proves to be key to reach out to the audiences around the business. Local franchise marketing aids in generating local leads through building awareness and trust on search. Learn how to do local SEO for small businesses with SEO Connect.
4. Pay-Per-Click (PPC) Advertising Strategy
PPC is advertising on the search engines that allows you to bid and place the ad at the correct position. With a set allocated daily budget, you can be specific and save money on your ads. PPC aids in boosting the website’s visibility on search engines faster with these sponsored ads that can generate leads and revenue for the future. This is because, the searchers intent is clear while searching for the product and their purchase possibilities are high as well.
5. Retarget Across Channels
While you go digital about your franchise business, you must target your audiences through multiple channels and retarget across the channels. This means, while you must be targeting audiences on social media ads, then you can take them through your PPC landing page, then you can run them through your website funnel to give your visitor a clarity about the franchise and how it can solve the target audience’s issues through your business.
6. Full-Funnel Customer Journey Marketing
Your visitor must pass through a funnel while they visit your website / franchise business information on any other platforms. With a digital marketing franchise funnel, your visitor goes through different stages before making the purchase decision.
At the first stage, he becomes aware about the franchise present in the market, then at the second stage, he will be able to connect their requirements with your franchise product, then in the next stage, they make the purchase from your franchise, once they like the product, they come back and make a repeat purchase, and finally become loyal to your brand.
This means, you must take them through each and every stage of funnel carefully to retain and maintain relationship for longer period of time.
7. Online Reputation Management
Reputation management on the online front is managing your franchise’s online status through positive reviews and influence that uplifts your brand’s status in the eyes of your prospects. This is because, these efforts aid your prospect in gauging the kind of product or service you offer.
You can develop a positive online reputation by positive reviews on several reputed platforms, press releases, media coverage etc.
Also Read: Online Marketing for Restaurants
Conclusion
All the above-mentioned techniques are useful for every franchise business be it a fast-food chain, cosmetics company or any other. When you perform all the activities, gradually you grow your franchise brand in the eyes of your prospects, you get more sales and repeat customers.
