How to Search for Keywords on a Website?

How to Search for Keywords on a Website? – How often have you had to deal with this? While thinking about other on-page SEO factors, you’re looking for the RIGHT keywords for the post and evaluating keyword difficulty, but… competitors recently outranked your website in search engine results! Do they understand those secret words? They don’t.

How do you know that, then? It’s easy! Examine the keywords they have used. How can I conduct a keyword search on a website? How do you determine where to place your keywords? How can you tell if your competitors use sorcery or know the most well-known SEO technique? We’ll explain how to locate keywords on a webpage in this article. These strategies will enable you to improve your content and outperform your rivals.

What is a Website Search for Keywords?

A website search, sometimes known as a site search, is a method of locating information or subjects on a website. It is usually done as part of your keyword research process and to find keywords on a website your rivals use.

Also Read: Unleashing the Power of Meta Tags

How to Search a Keyword on a Website?

Despite being the most common, there are more effective ways to search find a website’s keywords than the standard ctrl F method. Here are five methods for finding keywords on a website, starting with the easiest and most effective and working your way down to the least effective.

Run a Webpage Audit

The quickest way to create a keyword list for a web page’s content is to audit the page. Instead of selecting keywords individually, wouldn’t you obtain a list of SEO keywords in minutes? Here’s how to compile a list of your competitor’s top keywords.

• Access Surfer Audit website
• Put your primary keywords and the URL of the website.
• Choose your country, your device options, and tick the box next to Sentiment.
• Choose “Create Audit”

Use Google Keyword Planner

You can use the underutilized Google AdWords keyword planner to research the competition. Contrary to popular belief, you need not require a Google Ads account that is currently active. You don’t need to enter a credit card, so don’t be concerned.

• Create a Google Ads account.
• When the option to enter expert mode appears, follow the on-screen instructions.
• Click Create a campaign with an account.
• Verify your company’s information.
• Find Keyword Planner in Tools and Settings on the top panel.
• Select the Find new keywords card.
• Choose Start with a website from the new panel.
• Enter the page’s URL that you want to study.
• Choose an option from the list and click Get Outcomes.

Use Google Search Operators

Using “site search” in the Google search bar is the second-most user-friendly method for finding keywords on a website. This will enable you to use Google to search an entire website for keywords. Here is what to do.

• Enter the search term site:yourdomain.com in Google.
• Use quote marks and enter site:yourdomain.com “search term” for exact match terms.
• Tap “Search”

Please note that the website URL you want to conduct a keyword search must be substituted for “yourdomain.com”. Then type the keyword you’re looking for in the “search term” field. You’ll receive better results if you input the subdomain, such as blog.yourdomain.com, rather than the parent domain when searching for a keyword on a subdomain.

Keyword Density Checker by SmallSEOTools

Here is a straightforward remedy: a keyword density tester. You must enter the URL into the search box in SmallSEOTools and look at the keyword density to determine which terms are used on a page. Thus, the page’s title and description will contain the top keywords. Additionally, you can look for combinations of 2-3-4 words. You might use 60 to 70 percent of these as prospective keywords.

Organic Keywords Checker by Ahrefs

We’ve already informed you that you don’t need these PRO features to conduct effective searches. Ahrefs free tools can be used to obtain a basic number. However, you can use a trial edition of Ahrefs (only $7 per week) if you want more details about the keywords the page is ranked for. Using this tool, you can identify profitable keyword prospects and outrank your rivals.

Find keywords in the Page Source

You can also employ the well-known Ctrl + F technique to find a keyword on a website. However, instead of using these keys on the website, look for keywords in the page’s HTML source. On every browser, you can perform this. Here, I’m using Google Chrome to demonstrate these attempts.

• Click the right mouse button and choose View Page Source to view the source code.
• Press the CTRL and F keys at the same time.
• Enter your keyword in the resulting text box.
• The desired keywords will subsequently be underlined in the page source’s HTML. This method is time-consuming and prone to error.

How you WILL NOT Find a Website’s Keywords?

If you’re interested, here’s why you require a high-end SEO tool.

Viewing the HTML code of a page and examining these two sections of the code were two previous methods for locating keywords:

“keywords” in the meta name – Back in the day, SEOs used to place their keywords here to inform Google about the content of the page and, ideally, to increase their chances of ranking for those phrases. You will find little information there because almost anyone uses that anymore.

The title of the page is determined by this (title>). This may give some insight into what the page’s designer intended to be the target keyword for the page. This indicates that a) the page might not appear for the keyword in the top 100 SERP results, and b) you can only see one organic keyword (without any SEO data) per page.

Also Read: Digital Marketing for Financial Advisors

Conclusion

As you can see, researching keywords on competing websites is an essential component of your content strategy and ought to be done frequently. You may track the effectiveness of your content and SEO efforts and get a sense of what your rivals are doing by using site search tools. These techniques require little time and work but could significantly impact your website’s expansion.