As digitalization has grown over the years, digital marketing too has seen an immense growth in the sector. Especially during pandemic and post pandemic, every industry has learnt the importance of digitally marketing their products to their prospective customers.
In the similar fashion, the demand for digital marketing for real estate has increased due to two major factors:
- Increase in real estate market by around 2% (leading to increase in competition)
- Wide exposure of the prospective buyers because of the increase in companies reaching out to the prospects through digital channels
Let’s learn how digital marketing for realtors can be performed to get the maximum reach:
What Does SEO for Realtors Mean?
One aspect of digital marketing for realtors that gives them the maximum benefit is Search Engine Optimization (SEO). In simple terms, SEO for real estate websites helps the website to show up on search engines when a prospect is looking forward to such website to buy or sell their property.
SEO not only helps in ranking high on search engines but also it helps in developing or building an online brand for the real estate firm. More than 40% of home buyers these days first look out for a real estate agent online, and SEO increases your chances to reach that 40% of your target audiences. Isn’t that interesting? Let’s dive deep in the same.
Is Digital Marketing Good for Realtors?
Real estate online marketing has seamlessly outgrown the traditional marketing approach. Although traditional marketing styles are time-tested and have been in the market since long, with growth in the digital marketing channels and its opportunities, the traditional channels have seen a major dip.
Now, whether your products and services cater to B2C needs or B2B needs, digital marketing has become a mandate to register your brand in the minds of your target audiences. More than 40% of consumers these days visit online stores while they think of any purchase and hence, it has become important for the real estate companies to reach out through this method in best possible form to get their audiences attention.
How to Do Digital Marketing for Real Estate
Digital marketing for realtors includes a number of activities which can help realtors reap maximum benefits for their digital campaign. Let’s have a look at a few most important real estate online marketing tactics that can help realtors get the best ROI for their campaign.
1. Make Your Website a Priority
For online marketing, your website is the sales person and not a brochure. So, creating a website that talks about your company and its products as a sales person is very important. An innovative and competitive website can aid in gaining attention of your target audiences (i.e., buyers and sellers of properties). Such website with a CTA button can get your consumers instantly reach out to you.
2. Work on On-Page and Technical Aspect of Your Website
While you are ready with your website, you may now optimize your website on the on-page and technical front. Both of these SEO for realtors’ activities must be performed on the website by adding relevant keywords (for example: open house near me), adding heading tags, schemas, meta tags, lowering website page load speed and many more. Once you perform these activities, search engine bots (crawlers) get an understanding about the website, company and its products.
3. Work on the Off-Page Aspect of Your Website
Once you have optimized your website with on-page and technical aspects, you may now start with off-page activities to improve your visibility in the eyes of search engine bots and to enhance brand recognition in the eyes of your prospects. Off-page SEO for realtors include the link building activities from different sources link social bookmarking, directories, forums and many more.
4. Create Social-Media Accounts
Social media marketing on platforms like Facebook, Instagram and Twitter is majorly performed by companies that offer B2C services. Realtors can utilize these platforms too by creating, maintaining and delivering content through these channels to reach out to the audiences who are looking out for similar set products near them.
5. Offer Virtual Tours
A successful online marketing for real estate strategy is offering a relevant virtual tour on your website to make it easy for your consumers to select your services. This helps consumers in streamlining their home buying process with ease. This strategy has worked wonders for several real estate firms to engage consumers / prospects through their websites.
6. Provide Proof of Your Success
There are 2 techniques through which you can provide the proof of your success to your prospective customers:
- By showcasing case studies and your past projects portfolio (for prospects to understand the quality of your work)
- With positive Google profile reviews from your previous customers
By providing proof of your success previously, you are giving your prospects an assurance about your work and the technique of your work.
7. Develop Content Online
A completely static website with no additional content and not guides might not be able to fetch the attention of your audiences like the one with good content on the site. Onsite content is helpful not only for the search engine bots to understand your offering but also for the website visitors to learn more about the niche and get converted into a customer.
Conclusion
Along with the above-mentioned activities, there are several other digital marketing for realtors’ techniques that can be applied by firms to grow organically like search engine marketing, email marketing and many more. The above-mentioned are the best possible techniques that can give you a sure shot results.
You can also take aid from professional SEO services company like SEO Connect to implement all the above strategies for your website to rip major benefits from the campaign.
