A leading pediatric dental organization from Carlsbad, USA wanted to get their reach deeper into their customer-base in Carlsbad.
SEO Connect’s search engine optimization solution helped the brand to grow organic traffic and get top rankings for their services in the local arena they wished to dig deeper.
Objectives of the Campaign
Expand brand visibility in the local area and thereby, improve the brand awareness and its recognition in the eyes of their future consumers which improves footfalls in their clinic. Major objectives for the campaign:
- Create brand recognition as “Best Pediatric Dentist in Carlsbad”
2. Increase website traffic via organic search
3. Increase appointment calls and footfall of locals in the clinic
Challenges
1. Low Search Visibility
2. Keywords rankings for relevant keywords was limited to 5th – 6th pages of Google search
3. Number of visitors on the website was as low as 250 people per month
4. Out of 250 people, only 10% people visited the clinic per month which is a very low number
5. No best practice implementations were done on the site for it to rank well on search
6. Brand awareness and recognition was very low
7. Limited accessibility to analytics made it difficult to understand the website’s progress and fall
SEO Connect’s Solutions
A comprehensive Local Search Engine Optimization (SEO) solution for the Carlsbad area and visitors Life-Cycle Driven Content Strategy was devised.
- A full-scale competitor analysis and keywords research performed for local searchers
- Addition of more localized content on the website to optimize the landing pages and eventually attract local traffic on the targeted pages
- Optimized on-page and technical aspects to increase local user as well as search engine friendliness of the website
- Performed off-site strategies that could help the website get related traffic to the website in the most suitable form
The Impact of the SEO Strategies
The solution significantly increased the organic growth of the website. Here are the achieved results:
