Dental social media marketing has become significantly important due to the reason that about 75% of individuals or prospective patients are present on these platforms and they are checking out your activities there. This is a huge number of audiences that you might be willing to cater and reach out to. But how and where must be your questions. We will resolve all your queries with the article below.
Benefits of Using Social Media Marketing for Dentists
Before getting into how we can reach your prospective patients through social media channels, let’s first understand the benefits you will receive when you perform all the strategies for dental social media marketing for your clinic:
- The most common benefit of social media marketing is that you can acquire higher number of patients. This is because, more than 60% of people check out about the healthcare professional online before visiting any clinic for their first appointment
- Marketing on social media platforms is less expensive compared to marketing your services on other platforms like TV, radio ads, or even Google ads
- Social media platforms like Instagram, LinkedIn have become a place for awareness and information sharing. You can spread awareness about your dental clinic to a larger audience through these platforms
- The posts and ads on social media have longer shelf life compared to other platforms because your prospects can view all your data whenever they wish to through your clinic’s profile
And there are several other minor as well as major benefits your dental practice get when you go for social media marketing for dentists.
Also Read: Digital Marketing for Dentistry: Online Dental Marketing
Top Dental Social Media Marketing Strategies
First things first, social media platforms like Instagram, Facebook, LinkedIn, Twitter and such, all of them serve different purposes. For dental social media marketing, you must first understand which platforms will prove to be useful to you (to find your audience) and then perform the below mentioned strategies on the same to get maximum results.
1. Create a Consistent Brand Experience
To get engagement with audiences on any social media platform, it is necessary to add content consistently. It is not mandatory for a dentist to be consistent with content, but to build a following and to grow engagement, it becomes important. If you aren’t visible to your audiences, there are chances that you lose their attention and they move to some other dental clinic that is consistently delivering quality.
2. Create a Content Calendar
Consistency requires organization, to add content consistently, you must organize your posts and schedule it on relevant days beforehand so you do not forget or miss posting at the correct timing. Initially, you can set up short and achievable goals like having 1-2 posts per week and then when you develop consistence, you can add more posts per week and keep that up!
3. Share Testimonials
Testimonials are a great source through which your audience can build trust with your brand and engage. But, while sharing testimonials, most dentists make a mistake of adding a little uncomfortable to watch kind of before and after pictures of their work. Such uncomfortable picture comparatively gets less engagement. For posting testimonials, you can either ask them to record a video and share about their experience or they can share their reviews on social media themselves by tagging you and this post, you can screenshot to share it on posts. This will increase your engagement compared to the earlier ones.
4. CTA in Your Bio
All the social media platforms allow you to have a bio and you can add a CTA link there. Being a dentist, your social media profiles are for discovery where your patients can check your products out and decide whether to buy or not. If they do wish to buy, this CTA button proves to be helpful as it will be clearly visible on your profile. It should have a simple link that helps them book an appointment with you without having to call you up for the same.
5. Engage with Relevant Pages
On a social media platform, you can check out other individual’s and organization’s pages and their posts. When you engage with other relevant and related pages in your niche like collaborating for some posts or liking or commenting, your page’s reach grows and their followers might as well start following your page.
6. Create Timeless Content
The posts that you create for your page will stay there as long as you delete them. So, you must consciously plan and create content that appreciates your profile page. Posts like testimonials, DIY, dental health tips work marvel for your niche. So, when even a new visitors visits the page, they get some value and hence they continue to follow for more.
7. Use Sponsored Content
Social media marketing includes organic growth which is done by the above strategies and sponsored growth which is generated by ads. Sponsored content is the ad that looks like an organic post which appears in the news feed to the targeted viewers. Along with organic content, when you additionally run ads, your page reaches maximum audiences who view your posts, might be looking for such services and they might engage faster compared to the organic ones. Both the types of visitors are necessary for your page’s growth on the platform.
Also Read: SEO for Dentist: How it Works?
Conclusion
When you create a consistent brand experience with testimonials, relevant and related content, engage with other pages, add relevant CTA in your bio, add timeless content and run relevant ads, you are bound to grow your social media presence and eventually your brand’s recognition among larger audiences.